Video has become the most important Marketing Tool. Here are a few statistics to help you understand exactly how popular video marketing has become in recent years and why video marketing is the future of content.
- Video will claim more than 80% of all web traffic by 2019.
- Adding a video to marketing emails can boost click-through rates by 200-300%.
- Embedding videos in landing pages can increase conversion rates by 80%.
- 90% of customers report that product videos help them make purchasing decisions.
- According to YouTube, mobile video consumption grows by 100% every year.
- 64% of customers are more likely to buy a product online after watching a video about it.
- 87% of online marketers are currently using video content in their digital marketing strategies.
- A third of all the time people spend online is dedicated to watching videos.
- Video ads now account for more than 35% of all ad spending online.
- 59% of company decision-makers would rather watch a video than read an article or blog post.
- Digital marketing expert James McQuivey estimates that a single minute of video content is the equivalent of 1.8 million words.
Five Reasons To Start Using Video in your Marketing:
As one of the fastest-growing and most in-demand forms of marketing out there, video marketing stands out as one thing all marketers should be using right now. Here are the top five benefits of video marketing:
1. Video Content promotes Brand Recall
According to HubSpot, 80% of customers remember a video they’ve watched in the last month. One of the biggest strengths of video marketing is that it’s highly visual and auditory, which means it’s easier for many users to remember than text-based content. When customers remember your video content, they also remember your brand, which translates to more sales and leads for you. What’s more, customers typically like to share videos they enjoy, which can expand your online reach.
2. Video can boost your site’s SEO
Sixty-five percent of business decision-makers visit a marketer’s website after viewing a branded video. It’s clear that quality and relevant video marketing content can dramatically improve your site’s SEO by driving people to your homepage. Additionally, video can enhance your conversion rates: HubSpot reports that 39% of business decision-makers contact a vendor after viewing a branded video.
By adding a video to your landing pages, it’s easy to improve your company’s SEO value and improve your click-through rates across the board.
3. Video content performs well on all device
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4. Video Marketing can help strengthen your brand message
When you use online video in your digital marketing strategy, you have the perfect opportunity to enhance your brand’s message and drive your company persona home. Through simple features like design and branding, to more advanced features like voice and content, video marketing is the ideal tool to strengthen your brand identity and make sure that your customers know who you are.
5. Video Content wants to go Viral
It is estimated that 92% of people who consume mobile videos share them with other people. This is a massive portion and is higher than the share rate of many other types of content out there. Simply Measured discovered that video is shared 1,200% more than both links and text combined. Also, 60% of viewers will engage in a video post before a text post, according to Diode Digital. Because of this, video content is a powerful tool for any brand that wants to expand its reach online or enjoy wider audiences.