Big Data deals with Data Sets that are too large or complex to be dealt with by traditional data-processing application software. Big Data challenges include capturing data, data storage, data analysis, search, sharing, transfer, visualization, querying, updating, information privacy and data source. Current usage of the term Big Data tends […]
Read MoreYouTube Digital Influencers
YouTube Influencer GaryVee on Marketing
YouTube Influencer GaryVee on Marketing – Gary Vaynerchuk builds businesses. Fresh out of college he took his family wine business and grew it from a $3M to a $60M business in just five years. Now he runs VaynerMedia, one of the world’s hottest digital agencies. Along the way he became […]
Read MoreVideo Optimization – How to Optimize a Video
Video Optimization is an important component of Digital Asset Optimization or DAO although not as commonly practiced SEO despite the increased recognition of the power of videos. Videos have risen to be an integral part of online marketing. Video Optimization is about taking the extra steps to make your videos […]
Read MoreSearch Engine Marketing – SEM Explained
Search Engine Marketing or (SEM) is a form of Internet Marketing that involves the promotion of website by increasing their visibility in Search Engine Results Pages (SERP’s) primarily through Paid Advertising. Search Engine Marketing is the process of gaining website traffic by purchasing ads on search engines. “Search Engine Marketing” […]
Read MoreWebsite Architecture – Optimizing Webpages for Highest Search Results
Website Architecture is Vital for Optimal Web Page Indexing. If your goals is placement on Search Engine Results Pages (SERP’s), then sound Website Architecture is mandatory. Think of a website as a house for a moment. Ideally, we would love for all visitors to enter through the front door (or […]
Read MoreWebsite Software Checklist – The Must-Have Software for Websites
The Website Software Checklist: Have you installed Google Analytics? (Not optional) Have you installed Google Webmaster Tools? (Not optional) Have you installed Bing Webmaster Tools? (Not optional) Install Google Analytics for WordPress and SEO for WordPress? (Will make your life 10x easier) Checked Google Webmaster Tools is high on our website software checklist. It helps find 404 […]
Read MoreUser Experience Design -Digital Storytelling
User Experience Design (UX, UXD, UED, or XD) is the process of enhancing user satisfaction with a product by improving the usability, accessibility, and desirability provided in the interaction with a product. User experience design encompasses traditional human–computer interaction (HCI) design and extends it by addressing all aspects of a product or service as perceived by […]
Read MoreGoogle Social Media Ranking Factors – Google Algorithm
Google Social Media Ranking Factors – Google observes companies activities on many of larger social media platforms: number of Tweets, Facebook Shares, and Facebook Likes are examples of these factors. 1. Number of Tweets: Like links, the tweets a page has may influence its rank in Google. 2. Authority of […]
Read MoreMost Impactful Google Algorithm Updates to Date: Panda, Penguin, and Hummingbird
Most Impactful Google Algorithm Updates to Date: Panda, Penguin, and Hummingbird. Just when you think you’ve grasped the specific details of Google’s algorithm, it’s important to note that changes occur all the time. By understanding the historical trends in what’s changed and staying on top of how things are evolving, […]
Read MoreCustomer Relationship Management – CRM – Managing Interactions with Current & Future Customers
Customer Relationship Management (CRM) is an approach to managing a company’s interactions with current and future customers. It often involves using technology to organize, automate, and synchronize sales, marketing, customer service, and technical support. To find the best Customer Relationship Management software for small business, Business News daily asked small […]
Read MoreSearch Marketing – Gaining Traffic and Visibility from Search Engines through Paid and Unpaid Efforts
Search Marketing is the process of gaining traffic and visibility from Search Engines through both Paid and Unpaid efforts. Search Marketing traffic is considered the most important source of Internet traffic because it’s targeted. It is widely accepted that people use the search engines to find a solution to a […]
Read More