Articles by: Christopher Watson

Search Console - Link Building

Link Building – Link Building Explained

[the_ad_placement id=”top-of-article”] Link building is the process of acquiring backlinks or hyperlinks from other websites back to your own. A hyperlink (usually just called a link) is a way for users to navigate between pages on the internet. Search engines use links to crawl the web; they will crawl the […]

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Content Marketing Strategy

Content Marketing Strategy – Content Marketing

Content Marketing Strategy is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content. According to the Content Marketing Institute, the purpose of a Content Marketing is is to attract and retain a clearly-defined audience and, ultimately to drive profitable customer action. Non-Interruption Marketing Instead of […]

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Google Algorithm

Google Algorithm Updates

Google Algorithm Updates 2021 Updates Featured Snippet Drop  —  February 19, 2021 Unconfirmed MozCast registered a 40% day-over-day drop in SERPs with Featured Snippets, their lowest point since 2015. On further inspection, these were heavily focused on short queries (especially 1-word queries) and disproportionately hit YMYL queries (health and finance). […]

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Website Software Checklist – The Must-Have Software for Websites

The Website Software Checklist: Have you installed Google Analytics? (Not optional) Have you installed Google Webmaster Tools? (Not optional) Have you installed Bing Webmaster Tools? (Not optional) Install Google Analytics for WordPress and SEO for WordPress? (Will make your life 10x easier) Checked Google Webmaster Tools is high on our website software checklist. It helps find 404 […]

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User Experience Design

User Experience Design -Digital Storytelling

User Experience Design (UX, UXD, UED, or XD) is the process of enhancing user satisfaction with a product by improving the usability, accessibility, and desirability provided in the interaction with a product. User experience design encompasses traditional human–computer interaction (HCI) design and extends it by addressing all aspects of a product or service as perceived by […]

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Cyber Security

Cyber Security – Cyber Security Explained

Cyber Security is the body of technologies, processes, and practices designed to protect networks, computers, programs and data from attack, damage or unauthorized access. Cyberspace and its underlying infrastructure are vulnerable to a wide range of risk stemming from both physical and cyber threats and hazards. Sophisticated cyber actors and […]

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Customer Relationship Management

Customer Relationship Management – CRM – Managing Interactions with Current & Future Customers

Customer Relationship Management (CRM) is an approach to managing a company’s interactions with current and future customers. It often involves using technology to organize, automate, and synchronize sales, marketing, customer service, and technical support. To find the best Customer Relationship Management software for small business, Business News daily asked small […]

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Search Marketing

Search Marketing – Gaining Traffic and Visibility from Search Engines through Paid and Unpaid Efforts

Search Marketing is the process of gaining traffic and visibility from Search Engines through both Paid and Unpaid efforts. Search Marketing traffic is considered the most important source of Internet traffic because it’s targeted.  It is widely accepted that people use the search engines to find a solution to a […]

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Email Marketing

Email Marketing – Using Embedded Videos, Pictures, & Links, Companies are Experiencing an Extraordinary Degree of Success at Reaching People via Email.

Email Marketing with MailChimp – How does it Work? More than 7 million people and businesses around the world use MailChimp, they now send more than 500 million emails per day. Email Marketing using MailChimp can provide a key piece to the marketing campaign, one which can help connect your […]

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