YouTube Influencer GaryVee on Marketing – Gary Vaynerchuk builds businesses. Fresh out of college he took his family wine business and grew it from a $3M to a $60M business in just five years. Now he runs VaynerMedia, one of the world’s hottest digital agencies. Along the way he became […]
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Intermittent Fasting is a Tool, it is not a diet. Intermittent Fasting is the practice of not eating for a specific period of time. Typically, these perioids are as short as 8 hrs, 16 hrs, 24hrs, and sometimes as long as 2 days, 3 days, 4 days, and have been […]
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Video Optimization is an important component of Digital Asset Optimization or DAO although not as commonly practiced SEO despite the increased recognition of the power of videos. Videos have risen to be an integral part of online marketing. Video Optimization is about taking the extra steps to make your videos […]
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Social Media – The Psychology of Social Media Sharing When it comes to Social Media Sharing, there are several factors which affect why people share: To convey our identity Perhaps one of the strongest forces driving our motivation to share is based on our sense of identity more specifically, the […]
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An algorithm in principle is a series of step by step instructions in order to solve a problem. Algorithms have an input which goes through a series of computations and finally produces an output. A recipe is a good example of an algorithm because it tells you what you need to do step by […]
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Social Media Marketing is Content Marketing. It’s made of the same things: copy, pictures, video, strategy, and storytelling. Content marketing is about the entire process, including the way you distribute and promote content. Content Marketing through Social Media centers on efforts to create content that attracts attention and encourages readers to […]
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Inbound Marketing refers to activities that earn the attention of customers, makes the company easier to be found, and draws customers to them. Inbound Marketing refers to activities that bring visitors in rather than having to solicit prospects’ attention. New marketing earns the attention of customers and makes the company easier to be found. […]
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Google On-Site WebSpam Factors: 1. Panda Penalty: Sites with low-quality content (particularly content farms) are less visible in search after getting hit by a Panda penalty. 2. Links to Bad Neighborhoods: Linking out to “bad neighborhoods” — like pharmacy or payday loan sites — may hurt your search visibility. 3. […]
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SEO Words EVERY Marketer Should Know advertising network A service where ads are bought centrally through one company, and displayed on multiple Web sites that contract with that company for a share of revenue generated by ads served on their site. algorithm The technology that a search engine uses to […]
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Technology is a body of knowledge devoted to creating tools, processing actions, and the extracting of materials. Technology typically involves a specific piece of equipment, that equipment can be quite simple or incredibly complex. It can be anything from the discovery of the wheel, all the way up to computers and […]
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Search Console is a free service offered by Google that helps monitor and maintais your site’s presences in Google Search results. You don’t have to sign up for Search Console for your site to be included in Google’s search results, but doing so can help you understand how Google views […]
Read MoreGoogle User Interaction Factors – Google Algorithm 1. Organic Click Through Rate for a Keyword: Pages that get clicked more in CTR may get a SERP boost for that particular keyword. 2. Organic CTR for All Keywords: A page’s (or site’s) organic CTR for all keywords may be a human-based […]
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Google PageRank factors help Google’s Spiders Index your pages. Google’s PageRank measures the importance of a web page. Google PageRank works by counting the number and quality of links to a page to determine a rough estimate of how important the web page is. The underlying assumption is that the […]
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Google Brand Ranking Factors Three Major Factors: Expertise, Authority, and Trustworthiness. Expertise is your knowledge level and the value you can provide on any given subject. Authority is how established your brand is, both in your industry and online. Trustworthiness is how much customers and industry peers trust that you, […]
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Google Site Ranking Factors Include: 1. Content Provides Value and Unique Insights: Google has stated that they’re on the hunt for sites that don’t bring anything new or useful to the table, especially thin affiliate sites. 2. Contact Us Page: The aforementioned Google Quality Document states that they prefer sites […]
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Domain Authority (DA) is a search engine ranking score developed by Moz that predicts how well a website will rank on search engine result pages (SERPs). A Domain Authority score ranges from one to 100, with higher scores corresponding to a greater ability to rank. Domain Authority is calculated by […]
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Content Marketing is the art of communicating with your customers and prospects without selling. Forget Key Words, Providing High-Quality Content on your web pages, especially your homepage, is the single most important aspect of your Content Marketing Strategy. The content on your site can make or break whether or not […]
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App Store Optimization (ASO) – With over 2 million mobile apps in the major app stores, getting your app discovered is one of the biggest issues facing mobile app publishers today. If you’re in the mobile app space, it’s important to understand the various methods for marketing your app. We’d […]
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Search Engine Marketing or (SEM) is a form of Internet Marketing that involves the promotion of website by increasing their visibility in Search Engine Results Pages (SERP’s) primarily through Paid Advertising. Search Engine Marketing is the process of gaining website traffic by purchasing ads on search engines. “Search Engine Marketing” […]
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Evolution of Marketing – Product Marketing – Solution Selling – Challenger Methodology The first Era of Marketing: Product Marketing: features-functions-benefits Hi Mr. Customer, here is my product, here are the features, this is how it functions, and here are the benefits. Infomercials still use this concept to market their product. […]
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