Google On-Site WebSpam Factors: 1. Panda Penalty: Sites with low-quality content (particularly content farms) are less visible in search after getting hit by a Panda penalty. 2. Links to Bad Neighborhoods: Linking out to “bad neighborhoods” — like pharmacy or payday loan sites — may hurt your search visibility. 3. […]
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Google Brand Ranking Factors Three Major Factors: Expertise, Authority, and Trustworthiness. Expertise is your knowledge level and the value you can provide on any given subject. Authority is how established your brand is, both in your industry and online. Trustworthiness is how much customers and industry peers trust that you, […]
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Google Site Ranking Factors Include: 1. Content Provides Value and Unique Insights: Google has stated that they’re on the hunt for sites that don’t bring anything new or useful to the table, especially thin affiliate sites. 2. Contact Us Page: The aforementioned Google Quality Document states that they prefer sites […]
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Domain Authority (DA) is a search engine ranking score developed by Moz that predicts how well a website will rank on search engine result pages (SERPs). A Domain Authority score ranges from one to 100, with higher scores corresponding to a greater ability to rank. Domain Authority is calculated by […]
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Google Domain Ranking Factors: 1. Domain Age: Matt Cutts states that: “The difference between a domain that’s six months old verses one year old is really not that big at all.”. In other words, they do use domain age…but it’s not very important. 2. Keyword Appears in Top Level Domain: […]
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Google Social Media Ranking Factors – Google observes companies activities on many of larger social media platforms: number of Tweets, Facebook Shares, and Facebook Likes are examples of these factors. 1. Number of Tweets: Like links, the tweets a page has may influence its rank in Google. 2. Authority of […]
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